Statement of Intent
I intend to make sure my posters follow and comply with the rules of ASA such as “advertisements should not mislead or cause serious or widespread offence or harm, especially to children or the vulnerable” and “Living individuals should be protected from unwarranted infringements of privacy.” Channel 4 is a publisher/broadcaster and doesn’t produce its own programmes but instead commissions them from independent production companies. The demographic for E4 is predominantly females aged 16-30 who either work or are students. E4’s Mission statement states “Our vision is to partner, encourage, enable and hold ourselves and others to account. We want an inclusive and diverse workplace and industry to become a reality” and “We want viewers to feel that: Channel 4 shows Britain the way it is – full of difference and variety.” The reality TV show I plan on creating isn’t a typical reality TV show as it is not romance based and offers creativity and inspiration through the designing of p...